As entrepreneurs and business owners, we all want to connect with our customers. For years those who spent the big bucks on advertising campaigns were the ones who stood out from the crowd and won business. But in today's business landscape it is a very different picture.
With the rise of social media, ordinary people can broadcast their message and gain exposure and connection that the big guys can only dream of.
Ronsley Vaz has seen this first hand when his podcast Bond Appetit, shot to the top of iTunes.
As a result, Ronsley now speaks and teaches people about how to broadcast their unique message through podcasting and content marketing. You can listen to our whole conversation here.
What are the best and cheapest marketing strategies?
Connection is key. Today's consumers what to feel like they know who they are buying from. When you know who you are, then you can attract your unique clients.
How do I connect with my clients?
Rosnley's medium is podcasting and he believes that through having true authentic conversations, whether you record them or not, you can make true connections. Ronsley believes that conversations are so important for tuning into your intuition.
Words have power.
Ronsley and I chatted about how words can put people into boxes and how one word, like feminism can mean so many different things and evoke so much emotion and discussion around them.
In all honesty, I am struggling to get high points from this interview because it was all good. So many laughs and great insights. Ronsley and I disagree on a lot of things (liek feminism), which makes for the best conversations. He is genuinely one of the nicest guys you will meet and a wealth of knowledge. And because he know so much about finding your true inner voice and distilling that into a message that you can use to market your business, I have invited him to come along on Friday 12th of August as part of my I want to be a Cosmopolitan Hippy 3 day retreat.
Check him out online before you meet him in person.